Effective Date: 17 February 2025

Last Updated: 18 July 2025

We use cookies thoughtfully to support your journey with us.

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our services, while respecting your privacy and choices.

At Liberating IO, we use cookies transparently and purposefully, aligned with our principle that “what we achieve inwardly changes outward reality” - including how we handle your digital experience and protect your privacy.

What are cookies and why we use them

What cookies do: Cookies help our website function properly, remember your preferences, and understand how visitors use our site so we can make it more valuable for everyone. Think of them as digital assistants that make your experience smoother and more personalized.

Our approach: We only use cookies that serve you or help us improve our services. We’re transparent about every cookie we use and give you control over your choices.

Types of cookies we use

1. Essential Cookies (Always Active)

These cookies are necessary for our website to function properly and cannot be disabled without affecting your experience.

Squarespace Platform Cookies:

• ss_cid - Identifies your session and maintains security while you browse

• ss_cvr - Tracks conversion events for our analytics and improvement

• crumb - Security token to prevent cross-site request forgery and protect your data

Purpose: Website functionality, security, and session management to ensure safe browsing

Duration: Session cookies (deleted when you close browser) to 2 years for persistent functionality

Legal Basis: Legitimate interest (essential for service delivery and website security)

2. Analytics Cookies (Your Choice)

These help us understand how visitors interact with our website so we can make it more useful and effective.

Google Analytics:

• _ga - Distinguishes unique users to understand site traffic patterns

• _ga_* - Maintains session state for accurate analytics

• _gid - Distinguishes unique users over 24-hour periods

Squarespace Analytics:

• ss_analytics - Tracks page views and user behavior for site improvement

• ss_site_* - Site-specific analytics data to optimize user experience

Purpose: Website performance analysis and continuous improvement to serve you better

Duration: 24 hours to 2 years depending on the specific cookie function

Legal Basis: Your consent (you can opt-out anytime without affecting website functionality)

3. Marketing Cookies (Your Choice)

These cookies track your journey across our website to provide relevant content and measure our communication effectiveness.

ConvertKit Tracking:

• ck_subscriber_id - Identifies newsletter subscribers for personalized content

• ck_utm_* - Tracks marketing campaign effectiveness to improve our outreach

HubSpot Tracking:

• __hs_* - Various tracking cookies for CRM integration and relationship management

• hubspotutk - Visitor identification for lead tracking and personalized follow-up

LinkedIn Insight Tag (when applicable):

• li_* - Professional network advertising optimization for relevant content

Purpose: Personalized content delivery and marketing effectiveness measurement

Duration: 30 days to 2 years depending on the specific marketing function

Legal Basis: Your consent (you control these through our cookie banner)

4. Functional Cookies (Your Choice)

These enhance your experience by remembering your preferences and making our services work more smoothly.

Calendly Integration:

• calendly_session - Maintains booking session data for seamless appointment scheduling

Typeform Integration:

• _tf_* - Remembers form progress and preferences so you don’t lose your work

Purpose: Enhanced user experience and functionality that makes our services easier to use

Duration: Session cookies to 1 year for persistent preferences

Legal Basis: Your consent (improves your experience but not essential for basic functionality)

How we use cookies to support your transformation journey

Service Delivery and User Experience

• Maintaining your session during website visits so you don’t have to log in repeatedly

• Remembering your preferences and settings for a personalized experience

• Ensuring security and preventing fraud to protect your information

• Processing appointment bookings and form submissions smoothly

Understanding and Improvement

• Learning which pages and content are most valuable to visitors like you

• Identifying technical issues or slow-loading content that affects user experience

• Measuring the effectiveness of our content and services to make them better

• Improving navigation and user experience based on real usage patterns

Communication and Relationship Building

• Tracking how you discovered our services to understand our community better

• Measuring the effectiveness of our content marketing and thought leadership

• Personalizing your experience based on your interests and coaching journey stage

• Following up appropriately with potential clients who’ve shown interest in transformation

Supporting Your Journey

• Understanding the transformation pathway that works best for different visitors

• Identifying common questions or challenges in our discovery process

• Optimizing our service delivery based on user behavior and preferences

• Supporting the natural rhythm of client engagement and decision-making

Your cookie choices and control

Managing Cookie Preferences

Cookie Banner Settings: When you first visit our website, you’ll see a cookie banner that allows you to:

• Accept all cookies for the full website experience

• Accept only essential cookies for basic functionality

• Customize your preferences by category to match your comfort level

• Learn more about each cookie type before making your decision

Browser Controls: You can also manage cookies through your browser settings for complete control:

Chrome: Settings > Privacy and Security > Cookies and other site data

Firefox: Settings > Privacy & Security > Cookies and Site Data

Safari: Preferences > Privacy > Manage Website Data

Edge: Settings > Cookies and site permissions > Cookies and site data

Understanding the Impact of Your Choices

Essential Cookies (cannot be blocked):

• Website may not function properly without these

• Security features may be compromised

• Unable to maintain session state or remember your login

Analytics Cookies (your choice):

• No impact on your browsing experience or access to content

• We receive less insight into website performance and user needs

• May result in less optimized user experience improvements over time

Marketing Cookies (your choice):

• You may see less relevant content and communications from us

• We cannot track the effectiveness of our content and outreach efforts

• May receive more generic rather than personalized content recommendations

Functional Cookies (your choice):

• Need to re-enter preferences and settings each time you visit

• Form progress may not be saved if you navigate away

• Integration features with scheduling and assessment tools may not work properly

Third-party cookies and data sharing

We only use trusted third-party services that maintain strong privacy protections and are committed to data security:

Google Services

Google Analytics (Privacy Policy): Provides website usage insights for improvement

Google Calendar (Privacy Policy): Enables appointment scheduling integration

Google Workspace (Privacy Policy): Supports secure document sharing and communication

Squarespace Platform

Website Hosting (Privacy Policy): Essential for website functionality and performance

Analytics (Privacy Policy): Built-in website performance tracking

Security (Privacy Policy): Protection against threats and spam